Streetwear has evolved beyond just being a fashion trend—it’s now a lifestyle. At the heart of this cultural wave is Essentials, the brainchild of Jerry Lorenzo’s Fear of God label. Known for its clean silhouettes, neutral tones, and luxury-meets-street aesthetic, Essentials has become a go-to brand across the globe. Whether you’re strolling through London’s Soho or vibing at a Travis Scott concert in LA, Essentials is everywhere.
Below, we’ll dive into how Essentials resonates in both the UK and the US, highlighting the unique fashion cultures, shopping habits, and celebrity influences that drive demand.
Essentials in the UK: From London Streets to Manchester Nights
In the UK, Essentials is the definition of understated cool. From the streets of London to the music-driven vibes of Manchester, this brand aligns perfectly with the nation’s love for minimal yet statement-making style.
UK shoppers appreciate fashion that can transition seamlessly from day to night—think oversized hoodies paired with cargos in the day, then styled under trench coats for evening wear. Essentials hoodies, tracksuits, and oversized tees are staples for fashion-forward Brits who want comfort without sacrificing edge.
It’s not uncommon to see celebrities like Skepta, Stormzy, or even David Beckham rocking relaxed, neutral-toned streetwear similar to Essentials, solidifying its position as a cultural must-have.
When it comes to shopping, UK fans head to Selfridges, END Clothing, or even online resale platforms like Depop for the latest drops. The buzz in London’s Oxford Street or Manchester’s Northern Quarter proves just how quickly Essentials collections sell out—making it clear this brand is embedded in the UK streetwear scene.
Essentials in the US: From Hollywood to Hip-Hop Culture
Across the Atlantic, Essentials is more than just streetwear—it’s part of the hip-hop and celebrity-driven lifestyle that dominates American fashion. With its oversized fits, muted colors, and versatile layering, Essentials has become a wardrobe must for those chasing that effortlessly cool LA vibe or the urban edge of New York City.
Celebrities like Travis Scott, Kanye West, and even NBA players have been spotted in Essentials hoodies and sweats, fueling the hype. The brand perfectly matches America’s love for laid-back luxury: a look that’s casual enough for the streets but polished enough to fit the celebrity spotlight.
Shoppers in the US turn to major retailers like Nordstrom, PacSun, and SSENSE, where Essentials collections drop and sell out within minutes. With resell culture booming, platforms like StockX and Grailed are flooded with fans eager to cop pieces they missed at retail.
From LA’s Fairfax Avenue to Brooklyn’s streetwear hubs, Essentials has cemented itself as a symbol of modern American fashion—bridging the gap between comfort and exclusivity.
Final Thoughts
Whether you’re in the UK or the US, one thing is clear: Essentials is more than a brand—it’s a lifestyle choice that defines today’s streetwear culture. In London or Manchester, it represents the perfect blend of minimalism and edge. In Los Angeles or New York, it’s a status symbol tied to celebrity influence and cultural relevance.
No matter where you shop—whether at Selfridges in London or Nordstrom in New York—the demand for Essentials proves that this streetwear powerhouse is here to stay.
